Increase Visibility With Colored Edge Payment Cards

We know how important brand recognition is in capturing consumers' attention. Color is one more way to promote your brand and build loyalty.

Card personalization solutions from Fiserv offer innovative ways to expand brand recognition and connect with cardholders. Give your cards a pop of color and dimension by adding color to the edge of the card. In a wallet full of options, a colored edge makes your cards stand out.

Two color-edge solutions are available from Fiserv:

• Printed Color Edge allows nearly any CMYK color, along with designs and custom patterns, to be applied to the edge of a white core card with no order minimums
• Color Core, designed for large quantities, ensures a consistent solid color for the life of the card