Meeting the Increasing Demand for Short‑Term Funds
Providing greater access to short-term liquidity resources can deliver many advantages for financial institutions as well as consumers.
The need for deposit-based liquidity provides a clear opportunity for financial institutions to strengthen relationships with accountholders, especially those with higher-than-average incomes.
Consumers are looking for greater access to short-term, smaller‑dollar loans to bridge the gap when faced with unexpected expenses or liquidity needs – and the majority are interested in turning to financial institutions for solutions. As a result, many banks are recognizing the value of offering accountholders deposit-based liquidity options.
Read our POV paper to explore the results of recent waves of the Fiserv Emergency Funds Survey and gain insights on what consumers need and how financial institutions can meet these needs.
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