Data Cleanup Improves Bank’s Processes and Reporting
Working with Fiserv, Sunwest Bank cut its duplicate customer information file (CIF) records in half.
After a series of acquisitions and a core update, Sunwest Bank’s customer database needed a good scrubbing. Multiple CIF records and inconsistent processes were making it difficult to get clean data for regulatory reports, cross-selling and relationship-building.
The bank chose Core Specification Services from Fiserv to improve its database and processes. A Fiserv expert performed a cleanup of the database to identify multiple records and highlight areas for process improvement.
"We’re still going to keep uncovering benefits, but the immediate benefit is that we can look for a name and see one record, and then go to the relationships tab and see all the ports and accounts that customer is tied to.”
Cassidy Clack, Vice President, Bank and Product Services Manager, Sunwest Bank
53%
decrease in duplicate CIF
name records
50%
decrease in duplicate CIF
address records
11%
decrease in nonexact duplicate CIF name records
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