Fiserv Partnership Fuels Growth and Profitability

Kentucky Bank wanted to ensure they were building the right products and services to meet the changing needs and evolving expectations of its customers. For Springs Valley Bank & Trust, the challenge was focused on restructuring and optimizing its customer rewards program and checking account packages.

Kentucky Bank engaged Fiserv to consolidate consumer and business product offerings. Springs Valley Bank & Trust worked with Fiserv to develop a rewards program and create checking account packages that appealed to the different markets the bank serves.