Joining the Zelle Network Enables a More Engaging Digital Experience

Recognizing the need to better serve the growing number of digitally engaged consumers, SunTrust Bank became an early adopter of Turnkey Service for Zelle. In addition, SunTrust and Fiserv collaborated on a multifaceted marketing campaign to help drive adoption and ensure a successful launch. The bank's experience is a powerful example of how financial institutions can attract and engage consumers by offering innovative digital experiences.