Awareness Enhances the Payments Experience
Making consumers aware of the payments options their financial organizations offer, along with how to use certain services, can remove barriers to the adoption of payments technology. Education also can address concerns about security. Our research reveals opportunities for organizations to increase customer knowledge of services and security to improve the financial experience. Select highlights include:
For more information on people's views on payments, download our latest consumer trends research report, Expectations & Experiences: Consumer Payments.
Conducted by The Harris Poll on behalf of Fiserv, Expectations & Experiences is one of the longest running surveys of its kind and builds on years of longitudinal consumer survey data. The survey provides insight into people's financial attitudes and needs, enabling organizations to design and drive adoption of services that improve consumer financial health, loyalty and satisfaction.
Expectations & Experiences: Household Finances provides insight into people’s personal finance routines, including how they perceive providers and services.
Expectations & Experiences: Borrowing and Wealth Management looks at the growing number of options available to help consumers make financial decisions and the influences on consumer behavior.