Fiserv Research Reveals Brazilian Consumer Payment Behaviors and Preferred Payment Methods Amid Covid-19
A recent study of Brazilian consumers released by Fiserv, a leading global payments and provider of financial technology solutions, presents the ongoing shift to digital payments in Brazil and the growing importance of digital banking, highlighting how Covid-19 has impacted the industry.
“This survey provides valuable insights about the Brazilian financial ecosystem,” said Rogério Signorini, product director of eCommerce for Fiserv in Latin America. The specialist complements: “In the past year we have seen a shift from cash and banknote handling to electronic payments, a trend accelerated by a range of factors, including initiatives like PIX.”
- For adult consumers of any age, the mobile phone has become more important than the wallet.
- Digital payment methods are most preferred, and PIX has emerged among the country’s most preferred payment methods.
- Mobile connections are important - 70% of customers said they would change their bank institutions if they couldn't count on good interaction via mobile phone or computer.
Additional information from the Brazilian Experience with Financial Services survey can be downloaded here.
