Push Notifications Are Redefining Financial Communications
The digital age is changing the way financial institutions engage with their customers. As smart devices become an integral part of life, consumers are demanding tighter control over their day-to-day finances.
Financial institutions can meet these expectations with app-generated push notifications that expand alert capabilities well beyond simple balance and transactional updates. Just-in-time delivery of actionable alerts can drive deeper digital banking engagement and position financial institutions as trusted partners. Institutions that develop an enterprise alert strategy are aligning themselves to build critical rapport with their customers.